Traction
at its highest.
Happens here.

We are the special division devoted to paid media solutions of the Figmenta family

Ready to take on many challenges

What is your challenge?

Challenge Scenario

Startup Launch

Crafting and executing a data-driven marketing strategy to establish the brand’s presence, attract early adopters, and generate initial traction in the market.

Challenge Scenario

Product Launch

Designing and managing high-impact campaigns to introduce new products, ensuring maximum visibility and engagement with the target audience.

Challenge Scenario

Repositioning and Relaunch

Supporting brands during rebranding efforts or product relaunches by redefining their messaging, targeting the right audiences, and maximizing reach through innovative ad formats and channels.

Challenge Scenario

E-commerce Growth

Scaling online sales with strategies tailored to optimize conversion rates, reduce cart abandonment, and enhance the overall customer experience.

Challenge Scenario

International Expansion

Helping brands enter new markets with localized advertising strategies, audience segmentation, and multilingual campaigns to ensure relevance and impact.

Challenge Scenario

Lead Generation

Driving qualified leads through optimized campaigns that focus on capturing customer interest and nurturing potential clients across multiple platforms.

Our paid media marketing capabilities

Media Strategy & Planning


We craft tailored media strategies that align with business goals and audience insights. This includes selecting the right channels, defining key objectives, and building frameworks to maximize return on investment through efficient budget allocation.

Google Ads

We manage pay-per-click campaigns on Google, leveraging search and display networks to increase visibility and drive qualified traffic. Our approach focuses on keyword optimization, bidding strategies, and performance monitoring to ensure measurable results.

META Ads

We develop execute advertising campaigns on Meta platforms, including Facebook and Instagram. Our focus is on audience segmentation, creative ad formats, and strategic placement to achieve targeted engagement and conversions.

TikTok Ads

Our TikTok campaigns are designed to resonate with the platform’s unique audience dynamics. We create authentic, trend-driven content that captures attention, drives interaction, and aligns with measurable campaign objectives.

Linkedin Ads

We manage LinkedIn advertising to target professionals and B2B audiences effectively. This includes sponsored posts, lead generation forms, and in-depth campaign tracking to align with business development goals.

YouTube Ads

We produce and manage video advertising campaigns on YouTube, optimizing ad placement, targeting, and performance metrics. Our focus is on driving both awareness and engagement through high-quality video content.

SEO Strategy

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Data Analytics & Insight

We provide a detailed analysis of campaign and website data to inform decision-making. By interpreting user behaviors, traffic patterns, and performance metrics, we develop data-driven strategies to improve outcomes and refine ongoing efforts.

Conversion Rate Optimization

Our CRO strategies focus on refining user experience and optimizing conversion funnels. Through systematic testing, data analysis, and iterative improvements, we aim to enhance the efficiency of user journeys and achieve measurable performance gains.

Lead generation

We design and implement lead generation frameworks tailored to specific audiences and business goals. This includes creating targeted campaigns, developing optimized landing pages, and deploying tracking mechanisms to measure lead quality and flow.

Uptraction completes the circle, providing clients with the essential insight into the return on their investment

Federico
Figmenta Founder

Make this people working with you

Nicola

Sr. Campaign manager

Federico

META Campaign specialist

Daria

Sr. Paid Adv Strategist

Opinions of our customers

Working with Uptraction and Figmenta team is everything you would expect from an agency of their size. What’s exceptional is the care, quality and deep expertise when working with smaller clients..

Omar C. [Italy]

Figmenta was crucial for our global campaign for *****. We’re a multinational, and they still managed to bring fresh ideas to the table, especially with Advertising. Would totally recommend

Tom H. [Ireland]

Phenomenal work. I’m literally blown away by Giovanni’s dedication and professionalism.

Amanda R. [United States]

We’ve worked with agencies before, but Uptraction? Different league. Traffic shot up, conversions doubled, and they were always one step ahead with suggestions and optimizations.

Carla D. [Germany]

Uptraction was a game-changer for launching *****. We’re a small skincare brand, and they made us feel like a Fortune 500 company with how much attention and strategy they gave us.

Fabio Z. [Italy]

We thought our website was doing okay, but Giovanni and Figmenta team came in and completely changed the game. Little tweaks here and there, and our conversions jumped by 35% in few […]

Michael J. [Spain]

We saw a 20% boost in email revenue in the first month alone. These guys know what they’re doing 🚀.

Aldo F. [United Kingdom]

We’re a dental care franchise company expanding into Italy, and Uptraction helped us crush it with lead generation. Their team built tailored campaigns that connected us to the right audience.

Caroline L. [United Kingdom]

Working with Figmenta means having their creativity perfectly in sync with Uptraction’s team of paid advertising pros. Two teams so different, yet part of the same family.

Marcel B. [Switzerland]