Integrated Launch of a Healthcare Product
Industry: Healthcare
A healthcare company aimed to launch its innovative lactoferrin-based product during a challenging period of high market demand and confusion. The objective was to establish online visibility and drive product awareness effectively among healthcare professionals and consumers alike.
What We Did
Launched targeted LinkedIn strategies for B2B audiences (pharmacists) and managed organic campaigns on Instagram and Facebook to engage broader consumer demographics.- Executed Google Ads and LinkedIn Ads campaigns to maximize reach and lead generation.
- Leveraged SEO optimization and designed a media strategy that included placements in major online publications like Corriere della Sera, Fanpage, Oggi, and Sette.
Our work in numbers
2 Millions
Page views during the campaign period
9890
Conversions through integrated digital strategies
11 ROI
Reached at the end of the campaign
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