+37% sales in Skincare brand
Industry: Beauty
Within the highly competitive beauty industry, leveraging data-driven strategies and tailored digital advertising is key to driving conversions. Our client, a skincare brand focused on premium quality products, aimed to significantly boost online sales during Black Friday campaigns. Through precise audience segmentation and an optimized funnel strategy, we achieved exceptional results, redefining performance benchmarks for their digital presence.
What We Did
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Developed custom audiences using a mix of Lookalike Audiences (1%, 3%, and 4%) and interest-based targeting informed by deep FB insights, enabling precise ad placements.
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Focused on retargeting strategies to re-engage previous visitors and guide them through the purchasing funnel.
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Created ad variations targeted at both new and returning customers, ensuring high engagement while maintaining cost efficiency.
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Implemented content tailored to resonate with the target audience, mixing brand imagery and customer-oriented storytelling.
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Dynamically adjusted budgets based on real-time campaign performance metrics to maximize ROI.
Our work in numbers
+120 % sales
Total revenue saw a dramatic rise during the campaign period compared to previous quarters.
Conversion Rate reached 11%
Significantly higher than the industry average, highlighting effective audience engagement.
+28% engagement rate
Surpassing industry benchmarks and driving organic interest in paid content.
