Achieving €1.95 CPL for a Premium Aesthetic Center Chain in Italy

Industry: Beauty

A strategic lead generation project aimed at boosting appointment bookings for a network of high-end aesthetic centers across Italy.

We conducted a detailed audience analysis using tools like Google Analytics and Hotjar to identify regions with the highest potential. Based on these insights, we launched targeted Meta Ads and Google Ads campaigns with creative assets highlighting the quality and safety of the treatments.

The campaigns were supported by optimized landing pages designed to provide an intuitive user journey, making it easy for potential clients to explore services and book appointments. Continuous performance monitoring and A/B testing ensured optimal cost per lead (CPL) and campaign effectiveness.

What We Did

Conducted in-depth market research to analyze regional demand, leveraging tools such as Google Trends and Ubersuggest to pinpoint competitors and opportunities.
Designed and launched targeted Meta Ads and Google Ads campaigns tailored to specific audience segments, emphasizing the centers’ premium services and exclusive offers.
Developed optimized landing pages with a clear call-to-action and user-friendly design to facilitate bookings and maximize conversion rates.
Implemented A/B testing for ad creatives and audience segments to identify the best-performing combinations and reduce acquisition costs.
Monitored performance in real-time and continuously adjusted campaigns to ensure the best CPL and lead quality.