Achieving 2.5x Revenue Growth with TikTok Ads for a Plant-Based Snack Brand
Industry: Food & Beverage
Our team was tasked with expanding the acquisition channels for a plant-based snack company, focusing on leveraging TikTok Ads. With the brand already seeing strong performance through Facebook Ads, we aimed to validate TikTok as a viable platform for growth while adhering to their subscription-based business model. The goal was to enhance customer acquisition cost efficiency and maximize long-term value while connecting with a younger, trend-conscious audience.
What We Did
Designed a TikTok advertising strategy tailored to the brand’s youthful, health-conscious audience, focusing on snackable video content and bold visuals that resonate with TikTok’s fast-paced ecosystem.- Collaborated with creators to develop authentic, engaging video ads that highlighted the brand’s unique selling points—plant-based, bold flavors, and high protein content.
- Utilized TikTok’s advanced targeting capabilities to refine audience segments, focusing on fitness enthusiasts, vegans, and young professionals. A/B testing was conducted on various creative formats and messaging to optimize performance.
- Partnered with the client’s team to create a cohesive funnel that tied TikTok ads to their subscription offers, ensuring seamless retention strategies aligned with their long-term value goals.
Our work in numbers
Average 5X ROAS
Within 30 days, proving the platform’s potential for scalable acquisition.
+15% engagement rate
Outperforming industry averages, and solidifying TikTok as a key driver for brand awareness.
