20x Return on Advertising Spend for a Milan-Based Fashion E-Commerce
Industry: Fashion
This project centered on elevating the digital presence and sales performance of a luxury fashion e-commerce platform based in Milan. Specializing in curating exclusive collections from both emerging and established international designers, the brand sought to position itself as a go-to destination for discerning fashion enthusiasts. Despite its curated product offering and reputation in physical retail, the brand faced challenges in achieving comparable success online. With a modest advertising budget, we were tasked with crafting a targeted digital strategy to boost brand awareness, drive qualified traffic to the website, and ultimately convert visitors into loyal customers. By leveraging data-driven insights and precision marketing techniques, we transformed the e-commerce platform into a dynamic sales engine while enhancing its online brand equity.
What We Did
Leveraged advanced data analytics to define distinct customer segments, focusing on high-intent buyers, local fashion enthusiasts, and international customers with a preference for European designers.- Developed a multi-channel advertising strategy across Meta Ads, Google Ads, and Display Networks. Ads were tailored to highlight the exclusivity of the designer collections and included dynamic retargeting to re-engage potential customers who browsed without purchasing.
- Designed and implemented dedicated landing pages featuring highly targeted content and simplified navigation to reduce drop-off rates and improve conversion rates.
- Conducted real-time tracking of ad performance and implemented A/B testing for visuals, CTAs, and audience targeting to continuously refine and improve campaign effectiveness.
- Integrated insights from the brand’s physical store to align online and offline experiences, ensuring consistent messaging and leveraging in-store events to drive digital traffic.
Our work in numbers
20x Retunr on Ad Spend (ROAS)
The advertising campaigns generated returns that significantly exceeded the initial budget allocation.
+68 Increase in Conversion Rate
The optimized landing pages and targeted campaigns successfully drove higher conversions compared to the previous quarter.
+65 % Growth in International Sales
Targeted campaigns effectively expanded the brand’s reach to international markets.
